Khaled Soufani's (Cambridge Judge Business School) work highlights the importance of transitioning to a circular economy. In our second infographic we have introduced the circular economy theme, within which we have more research to come! The linear economy, the model most businesses operate within, focuses on the wastage of raw materials after they are produced and consumed. The circular economy focuses on creating circular products: items which are designed to be recycled and re-used, therefore preventing waste.
Soufani, K and Loch, C (2021), 'Circular supply chains are more sustainable. Why are they so rare?', Harvard Business Review, 15 June 2021.
Esposito, M., Tse, T. and Soufani, K, (2018), 'Introducing a circular economy: new thinking with new managerial and policy implications', California Management Review, 60(3): 5-19